Discover SAP C/4HANA

What is C/4HANA?

Deliver Real Time Personalized Customer Experience 

Transform your business faster and build trusted relations with your customers using SAP C/4HANA. Seamless connection and loyalty programs 

SAP C/4HANA consists of five cloud solutions: 

SAP Marketing Cloud

  • Consumer and Customer Profiling
  • Segments, Campaigns and Customer Journeys
  • Customer Identity Management
  • Lead Management and Nurturing
  • Marketing Planning, Performance, and Analytics

SAP Commerce Cloud

  • Supports B2C, B2B, and B2B2C
  • Product Content and Order Management
  • Pre-built Integrations to other SAP systems
  • Flexibility for Innovations
  • Industry Accelerators
  • Commerce for Small and Midsize Enterprises

SAP Sales Cloud

  • Sales Force Automation
  • Sales Performance Management
  • Retail Execution
  • Configure Price and Quote
  • Subscription Billing
  • Sales Enablement and Learning

SAP Service Cloud

  • Comprehensive Self-Services
  • Customer Service from Anywhere
  • Integrated On-Site Service
  • Services Process and Operations
  • Automated AI Customer Service Ticketing
  • Expedited, Scalable Issue Resolution

SAP Customer Data Cloud from Gigya

  • Secure Customer Identity
  • Enable Customer Consent
  • Single Unified Customer Profile
  • Building Digital Relationships
  • Drive Registrations and Engagement
  • Address GDPR requirements 

Everything you need to know about SAP C4HANA

Products for Services

Our cloud-based customer service and field service software makes it easy to offer a consistent experience across all channels, access complete and contextual customer information, and gain real-time insight into call center performance and field service management

Products for Marketing 

This contextual marketing solution uses real-time insights to help you develop a deeper understanding of your customers – and then deliver them highly individualized experiences across all channels.

Products for Sales

SAP Sales Cloud is our easy-to-use cloud sales application. Going well beyond the traditional CRM approach, it maximizes sales productivity by making great use of real-time analytics, email and notes integration, collaborative and social selling, sales performance management and much more.

Some frequently asked questions

To clarify a few other points:

Is SAP C/4HANA just a rebranding? No. It is part rebranding, part the inclusion of new acquisitions and part roadmap, as discussed earlier.

Is SAP C/4HANA a replacement for SAP CRM? No. SAP CRM is a separate product focusing on the call center-oriented customer service functions that were first made available in 2004. Also, a wide variety but not all SAP CRM functions are being made available as part of S/4HANA Utilities for Customer Management, which is helping customers simplify their back-office by consolidating their on-premise system landscape. S/4 HANA Utilities for Customer Management is planned to fulfil back-office functions for C/4HANA for example in order fulfillment.

Is SAP C/4HANA ready now? Yes. There is also a comprehensive roadmap for additional features and functions.

Does SAP C/4HANA require SAP S/4HANA? No. It will integrate with ECC as well as S/4HANA and additionally can be deployed standalone without an SAP ERP back end.

Do I have to use all five cloud solutions in C/4HANA? No. They can be deployed standalone or in any combination.

Are SAP C/4HANA solutions only available in the cloud? No. For now, most C/4HANA solutions are also available on-premise, apart from SAP Sales Cloud and SAP Service Cloud.

Key Benefits

Customer first

C4HANA helps to Put customers at the center of your business with deeply-integrated features that help build trusted experiences.

Speed to Market

C4HANA omni-channel commerce solution helps you target and engage with your customers better, wherever they are. As the world of commerce continues to change, give your customers a consistent and meaningful experience – across every channel, every time.

Flexible CRM system

The C4HANA Marketing suite enables real-time contextual marketing. Engage customers, delight them, and cultivate brand relationships by marketing to an audience of one..

SAP Cloud Sales