Consumer and Customer Profiling
Segments, Campaigns and Customer Journeys
Customer Identity Management
Lead Management and Nurturing
Marketing Planning, Performance, and Analytics
Discover SAP C4HANA
What is C4HANA?
Transform your business faster and build trusted relations with your customers using SAP C4HANA.
SAP C/4HANA consists of five cloud solutions:
SAP Marketing Cloud
SAP Commerce Cloud
- Supports B2C, B2B, and B2B2C
- Product Content and Order Management
- Pre-built Integrations to other SAP systems
- Flexibility for Innovations
- Industry Accelerators
- Commerce for Small and Midsize Enterprises
SAP Sales Cloud
- Sales Force Automation
- Sales Performance Management
- Retail Execution
- Configure Price and Quote
- Subscription Billing
- Sales Enablement and Learning
SAP Service Cloud
- Comprehensive Self-Services
- Customer Service from Anywhere
- Integrated On-Site Service
- Services Process and Operations
- Automated AI Customer Service Ticketing
- Expedited, Scalable Issue Resolution
SAP Customer Data Cloud from Gigya
- Secure Customer Identity
- Enable Customer Consent
- Single Unified Customer Profile
- Building Digital Relationships
- Drive Registrations and Engagement
- Address GDPR requirements
Products for Services
Our cloud-based customer service and field service software makes it easy to offer a consistent experience across all channels, access complete and contextual customer information, and gain real-time insight into call center performance and field service management
Products for Marketing
This contextual marketing solution uses real-time insights to help you develop a deeper understanding of your customers – and then deliver them highly individualized experiences across all channels.
Products for Sales
SAP Sales Cloud is our easy-to-use cloud sales application. Going well beyond the traditional CRM approach, it maximizes sales productivity by making great use of real-time analytics, email and notes integration, collaborative and social selling, sales performance management and much more.
Some frequently asked questions
To clarify a few other points:
Is SAP C/4HANA just a rebranding? No. It is part rebranding, part the inclusion of new acquisitions and part roadmap, as discussed earlier.
Is SAP C/4HANA a replacement for SAP CRM? No. SAP CRM is a separate product focusing on the call center-oriented customer service functions that were first made available in 2004. Also, a wide variety but not all SAP CRM functions are being made available as part of S/4HANA Utilities for Customer Management, which is helping customers simplify their back-office by consolidating their on-premise system landscape. S/4 HANA Utilities for Customer Management is planned to fulfil back-office functions for C/4HANA for example in order fulfillment.
Is SAP C/4HANA ready now? Yes. There is also a comprehensive roadmap for additional features and functions.
Does SAP C/4HANA require SAP S/4HANA? No. It will integrate with ECC as well as S/4HANA and additionally can be deployed standalone without an SAP ERP back end.
Do I have to use all five cloud solutions in C/4HANA? No. They can be deployed standalone or in any combination.
Are SAP C/4HANA solutions only available in the cloud? No. For now, most C/4HANA solutions are also available on-premise, apart from SAP Sales Cloud and SAP Service Cloud.
C4HANA helps to Put customers at the center of your business with deeply-integrated features that help build trusted experiences.
C4HANA omni-channel commerce solution helps you target and engage with your customers better, wherever they are. As the world of commerce continues to change, give your customers a consistent and meaningful experience – across every channel, every time.
The C4HANA Marketing suite enables real-time contextual marketing. Engage customers, delight them, and cultivate brand relationships by marketing to an audience of one..