Consumer and Customer Profiling
Segments, Campaigns and Customer Journeys
Customer Identity Management
Lead Management and Nurturing
Marketing Planning, Performance, and Analytics
Discover SAP C/4HANA
What is C/4HANA?
Deliver Real Time Personalized Customer Experience
Transform your business faster and build trusted relations with your customers using SAP C/4HANA. Seamless connection and loyalty programs
SAP C/4HANA consists of five cloud solutions:
SAP Marketing Cloud
SAP Commerce Cloud
- Supports B2C, B2B, and B2B2C
- Product Content and Order Management
- Pre-built Integrations to other SAP systems
- Flexibility for Innovations
- Industry Accelerators
- Commerce for Small and Midsize Enterprises
SAP Sales Cloud
- Sales Force Automation
- Sales Performance Management
- Retail Execution
- Configure Price and Quote
- Subscription Billing
- Sales Enablement and Learning
SAP Service Cloud
- Comprehensive Self-Services
- Customer Service from Anywhere
- Integrated On-Site Service
- Services Process and Operations
- Automated AI Customer Service Ticketing
- Expedited, Scalable Issue Resolution
SAP Customer Data Cloud from Gigya
- Secure Customer Identity
- Enable Customer Consent
- Single Unified Customer Profile
- Building Digital Relationships
- Drive Registrations and Engagement
- Address GDPR requirements
Products for Services
Our cloud-based customer service and field service software makes it easy to offer a consistent experience across all channels, access complete and contextual customer information, and gain real-time insight into call center performance and field service management
Products for Marketing
This contextual marketing solution uses real-time insights to help you develop a deeper understanding of your customers – and then deliver them highly individualized experiences across all channels.
Products for Sales
SAP Sales Cloud is our easy-to-use cloud sales application. Going well beyond the traditional CRM approach, it maximizes sales productivity by making great use of real-time analytics, email and notes integration, collaborative and social selling, sales performance management and much more.
Some frequently asked questions
To clarify a few other points:
Is SAP C/4HANA just a rebranding? No. It is part rebranding, part the inclusion of new acquisitions and part roadmap, as discussed earlier.
Is SAP C/4HANA a replacement for SAP CRM? No. SAP CRM is a separate product focusing on the call center-oriented customer service functions that were first made available in 2004. Also, a wide variety but not all SAP CRM functions are being made available as part of S/4HANA Utilities for Customer Management, which is helping customers simplify their back-office by consolidating their on-premise system landscape. S/4 HANA Utilities for Customer Management is planned to fulfil back-office functions for C/4HANA for example in order fulfillment.
Is SAP C/4HANA ready now? Yes. There is also a comprehensive roadmap for additional features and functions.
Does SAP C/4HANA require SAP S/4HANA? No. It will integrate with ECC as well as S/4HANA and additionally can be deployed standalone without an SAP ERP back end.
Do I have to use all five cloud solutions in C/4HANA? No. They can be deployed standalone or in any combination.
Are SAP C/4HANA solutions only available in the cloud? No. For now, most C/4HANA solutions are also available on-premise, apart from SAP Sales Cloud and SAP Service Cloud.
C4HANA helps to Put customers at the center of your business with deeply-integrated features that help build trusted experiences.
C4HANA omni-channel commerce solution helps you target and engage with your customers better, wherever they are. As the world of commerce continues to change, give your customers a consistent and meaningful experience – across every channel, every time.
The C4HANA Marketing suite enables real-time contextual marketing. Engage customers, delight them, and cultivate brand relationships by marketing to an audience of one..