Case study


Fast food giant McDonald’s opened its first restaurant in the United Arab Emirates (UAE) in 1994. Locally owned and operated by Emirates Fast Food Company LLC, McDonald’s has become one of the most popular quick service restaurants in the country, with 185 stores and counting.

Rafic Fakih, managing director of Emirates Fast Food Company LLC, says, “We are currently adding between four to five new outlets every year in the UAE. We want to keep the pace of the growth that way.”

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Building an Intelligent Enterprise

Learn digital transformation creates stronger customer satisfaction at McDonald’s UAE.

As the first step on its transformation journey, Emirates Fast Food Company selected SAP S/4HANA Cloud as the new digital core for the company. By deploying SAP S/4HANA in the cloud, Emirates Fast Food Company eliminated the need for on-premise infrastructure, significantly reducing ownership and maintenance costs.

Satisfying Growing Appetite for Convenient,
Digital HR Services

“With SAP SuccessFactors solutions, we can deliver a consistently excellent experience for employees at all our restaurants, so they can deliver an equally great experience to customers.” Binay Moktan, HR Director, Emirates Fast Food Company LLC

Digitizing operations and experiences 

To ensure strict, consistent quality controls across all its restaurants, deliver an exceptional experience both for customers and employees, increase agility, and enable data-driven decision-making, Emirates Fast Food Company looked to standardize, integrate, and digitalize its business processes. The separate functions and teams joined forces to deliver a successful digitalization of business processes across the company.

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HR Digital Transformation


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